The Design Brief
Supervalu Fairways Dundalk reached out to design signs for their entrance, to deter customers from leaving the store with store shopping baskets & also to stop customers using large private handbags & bags be used while shopping.
Designed to be large straight to the point and attention grabbing signs while all the while keeping on brand.
Placement & Space
This area was measured and custom designed for the signs to fit the large footfall area. They were then installed by a local signage company.
After a few months customer began to adhere to the basket signs which then were replaced with just the attention sign about the use of personal shopping bags rather than using provided baskets and trolleys.